Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources.

AdSense delivers relevant ads that are targeted to the content people find on your site.

In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first.

Now it's time to show you some tips and tricks that will optimize your AdSense ads.

Here they are:
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- [spoiler=Improve your keywords]Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.[/spoiler]
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- [spoiler=Alternate the colors of your ads]AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"]; 
google_color_link = ["000000","BBB90C","BBB90C","628098"]; 
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];

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So, in summary, you should:
- Create interesting to read pages, focused on a theme
- Integrate AdSense in your layout
- Put yourself in the shoes of your visitors and experiment with the ads

Official Google AdSense tips
- Google AdSense policies
- Google AdSense official tips
- Google AdSense support
- Google AdSense Blog